ND040 is a muted, medium brown with hints of rose and a mostly matte finish. The pigmentation was opaque but easily sheered out or built-up in layers, if you prefer different levels of coverage. The texture was soft, smooth, and silky, while the blush remained blendable on the skin. I noticed slight fading after seven and a half hours of wear. Urban Decay Jawbone (LE, $26.00) is warmer (95% similar). Anastasia Chocolate (LE, ) is darker (90% similar). Gucci Beauty Fair (01) (P, $62.00) is lighter, warmer (90% similar). Anastasia Blank (PiP, ) is darker, cooler (85% similar). MAC Harmony (P, $24.00) is darker, warmer (85% similar). LORAC Ray (LE, ) is cooler (85% similar). Benefit Hoola (P, $30.00) is warmer (85% similar). MAC Scone (LE, $28.00) is warmer (80% similar). Surratt Beauty La Rosée du Soir (P, $32.00) is lighter (80% similar). See comparison swatches / view dupes side-by-side.
The buildable formula ensures an easy application of seamless color for a healthy, sun-kissed finish, reminiscent of the glowing warmth of summer all year long.
Talc, Aluminum Starch Octenylsuccinate, Magnesium Stearate, Caprylic/Capric Triglyceride, Dimethicone, Mica, Dimethiconol, Tocopheryl Acetate, Phenoxyethanol, Dehydroacetic Acid, Cera Alba, Prunus Armeniaca Kernel (Apricot) Oil, [May Contain. +/- CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide), CI 77499 (Iron Oxide), CI 77492 (Iron Oxide), CI 77742 (Manganese Violet)].
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.