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ND040 is a muted, medium brown with hints of rose and a mostly matte finish. The pigmentation was opaque but easily sheered out or built-up in layers, if you prefer different levels of coverage. The texture was soft, smooth, and silky, while the blush remained blendable on the skin. I noticed slight fading after seven and a half hours of wear. Urban Decay Jawbone (LE, $26.00) is warmer (95% similar). Gucci Beauty Fair (01) (P, $62.00) is lighter, warmer (90% similar). Anastasia Chocolate (LE, ) is darker (90% similar). Anastasia Blank (PiP, ) is darker, cooler (85% similar). MAC Harmony (P, $24.00) is darker, warmer (85% similar). LORAC Ray (LE, ) is cooler (85% similar). Benefit Hoola (P, $30.00) is warmer (85% similar). MAC Scone (LE, $28.00) is warmer (80% similar). Surratt Beauty La Rosée du Soir (P, $32.00) is lighter (80% similar). See comparison swatches / view dupes side-by-side.
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The buildable formula ensures an easy application of seamless color for a healthy, sun-kissed finish, reminiscent of the glowing warmth of summer all year long.
Talc, Aluminum Starch Octenylsuccinate, Magnesium Stearate, Caprylic/Capric Triglyceride, Dimethicone, Mica, Dimethiconol, Tocopheryl Acetate, Phenoxyethanol, Dehydroacetic Acid, Cera Alba, Prunus Armeniaca Kernel (Apricot) Oil, [May Contain. +/- CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide), CI 77499 (Iron Oxide), CI 77492 (Iron Oxide), CI 77742 (Manganese Violet)].