New Era is a soft, medium taupe brown with neutral-to-warm undertones and a matte finish. Though there was some powderiness in the pan, the eyeshadow was incredibly soft with decent substance, so it applied well to bare skin and had opaque coverage that did not immediately sheer out to nothingness like one might expect, given the texture. It would be important to tap off excess product prior to applying to avoid fallout, though. This shade wore well for seven and a half hours on me.
The formulation of the eyeshadows is enriched with vitamin E and is 100% free of parabens, mineral oils, perfume and phthalates. Made in Italy.
Talc, Zinc Stearate, Mica (Ci 77019), Octyldodecyl Stearoyl Stearate, Polybutene, Octyldodecanol, Phenoxyethanol, Tocopheryl Acetate, Lauroyl Lysine, Dehydroacetic Acid, [May Contain. +/- CI 77491 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides), CI 77492 (Iron Oxides), CI 75470 (Carmine), CI 16035 (Red 40 Lake), CI 77742 (Manganese Violet)].
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.