Slim Glow Matte Rouge Pur Couture Lipstick

The formula is supposed to have a "luminous, glowing matte finish" and help to "smooth" and "moisturize" lips. It is silent on coverage, though promotional images by the brand show full coverage. It is also supposed to be "long-lasting" and "creamy."

I can see what they mean by a "glowing" matte finish; it's more of a modern matte--not as flat or as dry-looking as matte lipsticks from many years ago. Sometimes, it seems like brands are just afraid to use the term satin or semi-matte, though! They have a semi-matte finish--less shiny in person--with subtle pearl that looks less like shimmer in person and more of that "glowing" finish as described.

The texture was more velvety, so it didn't feel as wet as a traditional lipstick, but it still glided readily across my lips. I found that it had a tendency to pill a little when swatched on my arm, but most shades did not have any issue like that when applied to my actual lips. This is rare, but I have had that happen where a product was clearly designed for lip skin over skin-skin!

They wore between five and seven hours, depending on the shade; deeper, richer shades (like a red) tended to last longer than lighter shades (like a peach or lighter brown). They were more on the non-drying to lightly hydrating side.