Soft Ivory

Wet 'n' Wild photofocus Foundation

Wet 'n' Wild Soft Ivory is a liquid foundation with a matte finish and full coverage; it retails for $5.99.

We recommend shade Soft Ivory for light skin tones with yellow, moderately yellow undertones.

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. High-performing, breakthrough formula. Featuring light-adjusting complex to help prevent white cast in photos. Tested under 7 light conditions with and without the use of flash.

Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

For more detail about who this shade matches best, the following insights have been gained from readers who have tried this shade and how well it matches their skin tone and undertones.

OliveYellowNeutral
Fair 98% (2)
Too Light (1)
Fair-Light 80% (1)
Too Light (1)
100% (1)
Too Light (1)
Light 80% (1)
Too Light (1)
Too Warm (1)
83% (3)
Too Light (3)
Too Cool (2)
Light-Medium 90% (1)
Too Light (1)

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