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photofocus Foundation

Wet 'n' Wild

Wet 'n' Wild photofocus Foundation is a liquid foundation with a matte finish and full coverage that retails for $5.99. There are 20 shades in our database, which you can select from in the View a Shade dropdown menu below.

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Claims / Ingredients

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. High-performing, breakthrough formula. Featuring light-adjusting complex to help prevent white cast in photos. Tested under 7 light conditions with and without the use of flash.

Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Reader Reviews

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4.1
photofocus Foundation
Wet 'n' Wild
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1 Stars

Based on 3 Reviews, 4 Quick Reviews

The Good: Easy To Apply (4), Great Value (4), Long-wearing (3), Blendable (2), Lightweight (1), Travel-friendly (1)

The In-Between: Buildable (5), Natural (3), Full Coverage (2), Matte (2), Scented (2), Luminous (1)

The Bad: Heavy (1)

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3 Written Reviews

Golden Beige

By GoldenGoddess 1 year ago.

This is one of my Favorite foundations. Such a natural finish and full coverage. Amazing quality and price. It settled into my laugh lines, problem fixed with a good primer and setting powder.

Tags: buildable-coverage, full-coverage, natural-fn, blendable, easy-to-apply, lightweight-wear, great-value
Skin Type: Oily - Skin Tone: Medium - Undertone: Yellow
Shell Ivory

By Caitlin 2 years ago.

I love using this foundation for everyday wear, but especially when I know I'll be taking pictures with friends or family--it gives the skin a borderline flawless look in photos. I prefer using a dampened sponge for application and can get both sheer and medium coverage depending on how much I apply. The biggest downside is that it smells like paint thinner. Thankfully, the smell doesn't linger on your skin all day, but the initial scent might turn you off. I can typically get all day wear with this foundation, but I also set with powder and spray. When my skin is a bit drier, I can see texture around my chin or cheeks, but when my skin is in balance everything looks great.

Tags: buildable-coverage, natural-fn, blendable, easy-to-apply, long-wearing, great-value, scented, travel-friendly
Skin Type: Combination - Skin Tone: Light - Undertone: Neutral
Soft Beige

By Priscila 3 years ago.

This foundation is pretty amazing considering the low price point. I found my perfect shade in this (I'm around NC20) and the coverage it gives is pretty good. I have oily/combo skin and this dries down to a matte look which is nice. It doesn't emphasize pores in my opinion using with a primer and lasts pretty okay on my oily skin (around 6-7 hours without any touch-ups). Some negatives: it has a very strong smell (disappears after you put it on) and formula is slightly thick so it can feel a little tacky on the skin. Overall, it's pretty good considering the price. I was pretty surprised and would definitely purchase this again.

Tags: buildable-coverage, full-coverage, matte, easy-to-apply, heavy-wear, long-wearing, great-value, scented
Skin Type: Combination - Skin Tone: Light - Undertone: Neutral