Jori

Jori is a dark brown with subtle, warm yellow undertones and a soft, frosted finish. It had good color payoff, but it was a little powdery in the pan. The texture was blendable, though, and it built-up nicely when I wanted more opaque coverage. I noticed slight fading after eight and a half hours of wear. ColourPop Mooning (P, $6.00) is more shimmery (95% similar). MAC Brownluxe #4 (PiP, ) is darker (95% similar). Urban Decay Reign (LE, $19.00) is more shimmery (95% similar). L'Oreal Bottomless Java (P, $7.99) is less shimmery, cooler (95% similar). Givenchy Delicate #1 (PiP, ) is less shimmery (95% similar). Chanel Topkapi #1 (LE, ) is more shimmery, darker (95% similar). theBalm B4 (LE, $16.00) is less shimmery (95% similar). bareMinerals Embellish (LE, ) is more shimmery (95% similar). Disney by Sephora Abu (LE, ) is darker (95% similar). KVD Beauty Disintegration (DC, ) is less shimmery, lighter (90% similar). Sephora + Pantone Universe Bracken (LE, ) is cooler (90% similar). Sleek MakeUP Aladdin's Lamp (LE, $9.99) is more shimmery, lighter (90% similar). Marc Jacobs Beauty The Starlet #3 (PiP, ) is cooler (90% similar). Hourglass Atmosphere #4 (PiP, ) is less shimmery (90% similar). Lancome Audacious (PiP, $19.00) is cooler (90% similar). Bobbi Brown Golden Bronze (P, $28.00) is lighter (90% similar). Tarte Bastille in the Night (LE, ) is cooler (90% similar). Too Faced Night Fever (LE, $16.00) is less shimmery (90% similar). Pat McGrath Blitz Brown (LE, $25.00) is less shimmery, cooler (90% similar). Urban Decay Deeper (LE, $19.00) is more shimmery, lighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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