Viseart Periwinkle (Bright Editorial #8) is a slightly cool-toned, medium blue with a matte finish. It is a permanent eyeshadow.
Viseart Periwinkle (Bright Editorial #8) Eyeshadow ($12.00 for 0.07 oz.) is a muted, light-medium blue with subtle, cool undertones and a mostly matte finish. There was barely-there pearl that seemed to help blend out the eyeshadow but didn't change it from a matte finish when applied to the eye. The texture was soft, a smidgen drier with light dustiness in the pan, but it applied well, blended out without difficulty, and wasn't prone to fallout. It had buildable pigmentation that ranged from semi-opaque to opaque (two layers). It stayed on nicely for eight and a half hours on me before I noticed fading.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
VISEART'S eyeshadows are cruelty-free and formulated without the use of parabens, sulfates, phthalates, silicone, petrochemicals, gluten, and mineral oil. Known for their supreme blendability and buttery textures, these long-wearing, pigment-rich shadows will have you red carpet ready in no time! CHROMATIC FOILS: A full coverage pigment with a highly polished foiled finish. Ideal for use with the ESUM Mixing Medium for full effect. CRYSTALLINE HIGHLIGHTERS: A sheer to medium coverage shadow with a shimmering crystal finish. Ideal for highlighting the eyes, cheeks and facial features. DUOCHROMES: A medium coverage shadow with a dual colored, multidimensional reflective finish. Ideal for use with the ESUM Mixing Medium for full effect. MATTES: Full coverage, pigment rich shadow with a matte finish. METALLICS: A full coverage, pigment-rich shadow with a luxe velvet finish PRISMATIC METALLICS: A medium to full coverage metallic shadow with a multi-prismatic glitter finish. Ideal for use with the ESUM Mixing Medium for full effect. SATIN FINISH: A sheer to medium coverage shadow with a highly micronized lustrous finish.