Urban Decay Apocalypse is a neutral-toned, dark plum with a natural finish. It is a permanent lipgloss that retails for $19.00 and contains 0.1 oz.
Apocalypse is a deep, purple berry with a glossy shine and mostly opaque color. The color doesn't apply evenly, so it can look a little patchy if you're not careful and does settle into lip lines a bit. MAC Riveting Rose is similar but a touch redder. MAC Night Violet seems really close, too, but with less of a shine.
This formula delivers all the opaque, saturated, high-impact color of your favorite lipstick and an arresting high-gloss finish in one chubby pencil. And with a dynamic bright to deep shade range in creamy and sparkly textures, the runway-ready possibilities are endless. Even the glittery hues in this collection of high-gloss lip pencils feel smooth on your lips (and leave not a trace of sparkle grit). This conveniently portable pencil's high-gloss shine can be blotted for a more stain-like effect, but no matter how you wear it, the color lasts. Free of mineral oil and paraffin, this formula contains plant-derived ingredients that nourish lips. Because the barrels and boxes are color-matched to each shade, locating the color you want is easy, even in the deep, dark depths of an oversize tote.