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The formula is supposed to be "ultra-shiny" with a "cushiony-soft" texture that has "long-lasting wear that's comfortable, not tacky." They are scented with "vanilla-mint," which I did detect, and I could taste slightly (more like a vague sweetness). There was a slight minty tingle upon initial application, but it was very subtle and more of a cooling sensation than anything painful.
The strength of the formula is the texture of the gloss--more gel-like with a plushness that often smoothed out my lip lines rather than settled into them as some glosses are prone to do. Most shades applied well, were comfortable to wear, and lasted between three and five hours on me with light hydration.
The coverage varies based on finish, with "Sheer Cream" having the sheerest coverage and "Cream" having "pigment-rich" coverage (opaque). The two other finishes--Holographic and Metallized--are supposed to have more medium, buildable coverage, per the brand. I think that the brand could have done a better job describing the coverage levels both by finish as well as by shade, though.
The average rating based on all reviewed shade(s) in this formula is shown below.
Hi-Fi Shine Ultra Cushion Lip Gloss is ultra-shiny, glides on cushiony-soft and provides long-lasting wear that’s comfortable, not tacky. Laced with vitamin E and peppermint oil, our hydrating formula leaves lips feeling nourished, has an immediate plumping effect and comes in a yummy vanilla-mint flavor. And wait until you see our lineup; whatever gloss frequency you’re on, we’ve got you covered. Tune in to everything from blaring brights to soft neutrals in four different effects—metallic, holographic, cream and sheer cream. Finally, a gloss that is sexy and comfy at the same time! Hi-Fi Shine Lip Gloss delivers ultra-shiny color that won’t feather or bleed and instantly makes lips look plumper. Our shade range is stacked with sheer, sparkly and pigment-rich options to amp up your look.
1 Written Reviews
By Francesca 11 months ago.
I have Fuel in bullet form and love it, so I had to buy the gloss version. Glad I did! The formula is smooth, not gritty despite the shimmer, and it does plump up my lips - but not too dramatically. Other brands put too much menthol in the formula - UD have just enough for a slightly tingly, cooling effect that dissipates after 30 minutes. Also has a slight minty flavour - quite yummy! The colour itself lasted for a good three hours - my lips looked plump and glossy. It then faded nicely, and kept them looking moisturised. My only gripe with the product is the actual applicator itself. It's not very stiff and feels rather flimsy. If the formula were thicker, I'd be concerned it would snap off. Hopefully UD improve this aspect of the product - otherwise it's a perfect score.