Urban Decay West is a moderately warm-toned, dark brown with a pearl finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
West is described as a "deep metallic brown shimmer." It's a deepened, reddish brown with warm undertones and a frosted finish. It was intensely pigmented with a really soft, smooth, buttery texture that applied beautifully. This shade wore for eight hours on me. Tom Ford Beauty Warm (Winter 2016) Eyeshadow #4 (LE, ) is less shimmery (95% similar). LORAC Unafraid (PiP, $19.00) is less shimmery (95% similar). Dior Precious Embroidery #4 (LE, ) is less shimmery, lighter (95% similar). Too Faced Yule Log (LE, $16.00) is less shimmery, lighter (95% similar). Giorgio Armani Senso (10) (DC, $39.00) is warmer (95% similar). The Estee Edit Burn (LE, ) is less shimmery (95% similar). Chanel Seduction #4 (LE, ) is less shimmery (95% similar). MAC Constructivist (DC, $23.00) is lighter (90% similar). Anastasia Baby I'm a Star (LE, $12.00) is lighter (90% similar). Urban Decay Lost (P, $19.00) is more shimmery, lighter (90% similar). Makeup Geek Steampunk (DC, $6.00) is cooler (90% similar). Make Up For Ever ME828 Garnet Black (DC, $21.00) is cooler (95% similar). Sydney Grace Chocolate Bar (P, $6.00) is less shimmery, darker (90% similar). LORAC Dark Sienna (LE, $19.00) is lighter (90% similar). LORAC Granite (LE, $19.00) is less shimmery, cooler (90% similar). Inglot #421 (P, $7.00) is warmer (90% similar). Charlotte Tilbury Chocolate Bronze (was Mona Lisa) (P, $32.00) is warmer (90% similar). Dior Parisian Sky #5 (LE, ) is darker (90% similar). Dior Cuir Cannage #1 (PiP, ) is lighter (90% similar). Sleek MakeUP Genie (LE, $9.99) is more shimmery (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.