Urban Decay Voodoo is a neutral-toned, dark purple with a sparkle finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Voodoo is described as a "metallic purple shimmer with iridescent purple micro-glitter." It's a muted, deepened purple with neutral-to-warm undertones and a metallic sheen. There is a fair amount of glitter in the pan, but it doesn't translate as much on the lid as a lot of it falls out during application. It wore for eight hours with some fall out (what did make it to the lid). NARS Canberra (LE, $25.00) is more shimmery (95% similar). Too Faced Badass (LE, $16.00) is cooler (95% similar). MAC Grand Galaxy (P, $20.00) is more muted (95% similar). Sleek MakeUP Romance in Rome (LE, $9.99)(100% similar). Urban Decay Magnetic (P, $22.00) is more shimmery (90% similar). NARS Kauai #2 (DC, $25.00) is darker, brighter (90% similar). Urban Decay Half Truth (LE, $19.00) is darker (90% similar). MAC Harajuku Blu (LE, $17.00) is less shimmery, darker (90% similar). theBalm Lavish Latoya (LE, $16.00) is warmer (90% similar). Too Faced Jingle All the Way Eyeshadow #6 (LE, $16.00) is warmer (90% similar). MAC Get Physical (LE, $18.00) is more shimmery, lighter (90% similar). Milani Purr-fect Purple (P, $6.99) is lighter (90% similar). MAC Great Beyond #4 (LE, $21.00) is more muted (90% similar). Urban Decay ACDC (P, $19.00) is warmer (90% similar). Chanel Tisse Rhapsodie #3 (LE, ) is lighter, warmer (90% similar). Too Faced Villain (LE, $16.00) is cooler (85% similar). NARS Jardin Perdu (Right) (DC, $25.00) is warmer (95% similar). Tom Ford Beauty Lavender Lust #2 (PiP, ) is lighter, warmer (85% similar). Kat Von D Gothica (LE, ) is darker, warmer (85% similar). ColourPop Dance Party (P, $6.00) is more shimmery, lighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.