Urban Decay Plunge is a neutral-toned, dark blue with a metallic finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Plunge is a faded, dark blue-teal with cool undertones and a frosted sheen. It had semi-opaque pigmentation with a firmer, thin consistency that was significantly different than last version of this shade I had tried (which received an A+; it was that good). It was harder to apply evenly to my lid with a brush, and I had to use a fingertip to get enough coverage and intensity out of it. The color stayed on well for seven hours before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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LELimited Edition. $19.00.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Caprylic/Capric Triglyceride, Talc, Zinc Stearate, Ethylene/Acrylic Acid Copolymer, PTFE, Sodium Dehydroacetate, Phenoxyethanol, Alumina, Sorbic Acid, Silica, Tin Oxide. All Shades May Contain (+/-): Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Copper Powder (Ci 77400), Carmine (Ci 75470), Manganese Violet (Ci 77742), Blue 1 Lake (Ci 42090), Bronze Powder (Ci 77400), Ferric Ammonium Ferrocyanide (Ci 77510), Ferric Ferrocyanide (Ci 77510), Yellow 5 Lake (Ci 19140), Chromium Oxide Greens (Ci 77288).