Urban Decay Minx is a very cool-toned, very dark blue with a pearl finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Jump to a particular section if you know what information you're looking for!
Minx is a deep navy blue with fine, lighter blue pearl over a mostly matte finish. The texture was soft, silky to the touch, but it was thin and dusty, so it sheered out easily and could look patchy if applied without a primer. This is the type of eyeshadow texture that really needs the smoothness of a primer for better color payoff, wear, and application. It lasted for seven and a half hours on me. Urban Decay Heroine (LE, $19.00) is darker (95% similar). Too Faced De La Mer (PiP, $16.00) is more shimmery, darker (90% similar). MAC Shop & Drop (LE, $17.00) is darker (90% similar). MAC Panda Riot (LE, $17.00) is lighter (90% similar). Viseart Cool Matte #9 (PiP, ) is less shimmery, lighter, brighter (90% similar). Tom Ford Beauty Starry Night #4 (PiP, ) is lighter, brighter (90% similar). Inglot #332 (P, $6.00) is less shimmery, brighter (90% similar). Inglot #321 (P, $6.00) is less shimmery, darker (95% similar). Giorgio Armani Minuit (02) (DC, $39.00) is more shimmery, brighter (90% similar). Cle de Peau Serenity (Left) (PiP, ) is lighter (85% similar). Tom Ford Beauty Daydream #3 (PiP, ) is more shimmery, lighter, warmer (85% similar). NARS Long Game (DC, $25.00) is more shimmery, darker (85% similar). Wet 'n' Wild Mythicool Creatures #3 (LE, ) is less shimmery, warmer (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Looking for something similar or to see what you have in your stash? Here are some of the top dupes for this product!
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.