Urban Decay Maui Wowie is a slightly warm-toned, medium gold with a glitter finish. It is a permanent eyeshadow that retails for $19.00 and contains 0.05 oz.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Talc, Dimethicone, Alumina, Polyethylene Terephthalate, Zinc Stearate, Ethylhexyl Palmitate, Aluminum Hydroxide, Silica, Polyurethane-11, Tin Oxide, Caprylyl Glycol, Phenoxyethanol. May contain: Ci 77019 (Mica), Ci 77891 (Titanium Dioxide), Ci 77491/77492/77499 (Iron Oxides), Ci 77000 (Aluminum Powder).
1 Written Reviews
By Mariella 6 years ago.
I have this in both the "old formula" in BOSIII and in the new formula as a single shadow. This is SUCH a beautiful colour and totally unique but the fallout (the type that can't be brushed away and that "keeps on giving" in that it will continue to fall throughout the day or evening) made Maui Wowie pretty much unwearable. But because the colour is so lovely, I broke down in hopes that the newer version would not have the fallout issue. Sadly, while it's better than the "old" version, there is still plenty of fallout to deal with. But the stunning colour makes it worth struggling with. Looks amazing on my brown eyes and I think it would suit any eye colour!