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Extra Bitter is a medium-dark, coppery-brown with warm, reddish undertones and a matte finish. The texture was smooth, finely-milled, and blendable; it wasn't too powdery nor was it too firm in the pan. It was one of the best-performing shades in the palette. The pigmentation was fantastic, and it wore well for a solid eight hours. ColourPop Popular Demand (DC, $4.50)(100% similar). LORAC Romance (LE, $19.00) is lighter (95% similar). ColourPop Feathered (P, $4.50) is darker (95% similar). Zoeva Cheap Bar (PiP, ) is lighter (95% similar). Dose of Colors Stay Sassy (PiP, ) is warmer (95% similar). ColourPop Macchiato (LE, $4.50) is darker (95% similar). Huda Beauty Coco (Remastered) (PiP, ) is darker (95% similar). MAC Bougie Babe (LE, $17.00) is warmer (95% similar). Sydney Grace Chocolate Raspberry Fudge (P, $5.00) is cooler (95% similar). Smashbox Throwback (PiP, ) is lighter (95% similar). Pat McGrath Paradiso (LE, $25.00) is darker (95% similar). Coloured Raine Raise a Glass (LE, $6.99)(95% similar). ColourPop Want U Back (PiP, $4.50) is lighter, warmer (90% similar). Persona Audacious (PiP, ) is lighter (95% similar). Wet 'n' Wild Comfort Zone #1 (PiP, ) is cooler (90% similar). Make Up For Ever M608 Red Brown (P, $17.00) is darker (90% similar). NYX Not Today (P, $4.50) is lighter (90% similar). ColourPop Feel Free (PiP, $4.50) is darker (90% similar). Sydney Grace Break of Day (PiP, $5.00) is lighter, cooler (90% similar). ColourPop Hard (PiP, $4.50) is warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.