NYX Not Today is a slightly warm-toned, medium copper with a matte finish. It is a permanent eyeshadow that retails for $4.50 and contains 0.052 oz.
NYX Not Today Nude Matte Eyeshadow ($4.50 for 0.05 oz.) is a medium brown with warm, red undertones and a matte finish. It had good color coverage that was buildable to full coverage with two layers. The eyeshadow was slightly dusty in the pan, but it was soft and smooth enough that it remained blendable and easy to work with over bare skin. I noticed slight fading with this shade after seven and a half hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Nude Matte Shadow is anything but boring. Our shimmer-less singles are packed with pigment that never fails to make your eyes pop! Now, our entirely matte eyeshadows are available in 12 new Beyond Nude shades. Meet your bold match among these rich, earthy tones. Soft and smooth for seamless blending, these shadows offer a perfectly plush and true-matte finish in 33 colors.
Talc, Dimethicone, Alumina, Bis-Diglyceryl Polyacyladipate-2, Nylon-12, Caprylic/Capric Triglyceride, Polymethyl Methacrylate, Water/Aqua/Eau, Triethoxycaprylylsilane, Aloe Barbadensis Extract/Aloe Barbadensis Leaf Extract, Sodium Chloride, Cocos Nucifera Oil/Coconut Oil, Caprylyl Glycol, Phenoxyethanol. MAY CONTAIN / PEUT CONTENIR (+/-): Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Blue 1 Lake (CI 42090), Carmine (CI 75470), Ferric Ammonium Ferrocyanide (CI 77510), Manganese Violet (CI 77742), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.