Urban Decay Vanity is a moderately warm-toned, medium-dark plum with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Vanity is described as a "smoky metallic eggplant with multidimensional micro-glitter." It's a medium-dark, plummy purple with warm undertones and a pearly sheen. It had nice color payoff, and the texture was soft and only a little powdery. I didn't notice the micro-glitter in this much when I applied, though it is visible in the pan. There was a tiny amount of fall out from what I could determine, while the color itself lasted for eight hours before creasing slightly. See comparison swatches / view dupes.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.