Urban Decay Totally Rad is a very warm-toned, light pink with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Totally Rad is a light-medium pink with strong, warm undertones and a pearly sheen. It had semi-sheer pigmentation that was hard to build up, even when applied with a fingertip. The texture was lightly emollient to the touch, thin but not powdery or dry, but it just did not have great adhesion. It wore decently for seven hours before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Mica, CI 77891 / Titanium Dioxide, Talc, Caprylic/Capric Triglyceride, Calcium Sodium Borosilicate, Zinc Stearate, CI 77491 / Iron Oxides, Cellulose, Ethylene/Acrylic Acid Copolymer, Sodium Dehydroacetate, Phenoxyethanol, CI 75470 / Carmine, Sorbic Acid, Tin Oxide, CI 77492 / Iron Oxides, CI 77499 / Iron Oxides, Boron Nitride, CI 77510 / Ferric Ferrocyanide (D260244/1).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.