Thirteen is described as a "light beige satin." It's a brightened, subdued white-beige with a mostly matte finish. There is a little sheen that becomes apparent when blended out on the skin, but it is slight. The texture was soft, finely-milled, and a little powdery but very blendable on the skin. It started to fade after seven and a half hours of wear. This is a shade that I'd make sure to tap your brush off to minimize fall out during application. Kat Von D Lifelike (P, ) is darker, warmer. Bobbi Brown Ivory (P, $22.00) is warmer. MAC Pick Me Up (P, $16.00) is warmer. Too Faced Jingle All the Way Eyeshadow #10 (LE, $16.00) is warmer. Urban Decay Kinky (LE, $18.00) is darker. MAC Blanc Type (P, $16.00) is darker, warmer. bareMinerals Chance (P, ) is warmer. Inglot #353 (P, $6.00) is warmer. Kat Von D Liberatus (P, ) is lighter. Makeup Geek White Lies (P, $5.99) is cooler. Too Faced Meringue (LE, $16.00) is darker, warmer. Too Faced Meow (LE, $16.00) is darker, warmer. Too Faced Rockabilly (P, $16.00) is darker, warmer. See comparison swatches / compare dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.