Pick Me Up is described as a "pale ivory [with a Matte finish]." It's a cool-toned, white-beige with a matte finish. It's not quite as stark as a true white, but it's not too beige either. It had fairly good pigmentation, and it applied evenly overall. It's a more basic shade, so there are a lot of shades very similar to it -- see comparison swatches.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.