Privacy is a deep, reddish-brown with subtle, warm undertones and a matte finish. It had semi-opaque color payoff that applied fairly evenly to bare skin and did not take too much effort to blend out (though it could have been easier). The texture was soft, drier, and somewhat dusty, which led to it sheering out a bit too readily in practice. It lasted well for seven and a half hours before it faded noticeably on my lid.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Talc, Caprylic/Capric Triglyceride, Zinc Stearate, PTFE, Ethylene/Acrylic Acid Copolymer, Polyethylene Terephthalate, Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Sodium Dehydroacetate, Phenoxyethanol, Synthetic Fluorphlogopite, Silica, Sorbic Acid, Alumina, Polyurethane-33, Tin Oxide, Acrylates Copolymer, Polybutylene Terephthalate, Polylactic Acid, Polymethyl Methacrylate, Stearic Acid, Calcium Stearate, Magnesium Stearate. May Contain (+/-): Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Manganese Violet (Ci 77742), Ultramarines (Ci 77007), Bismuth Oxychloride (Ci 77163), Carmine (Ci 75470), Bronze Powder (Ci 77400), Copper Powder (Ci 77400), Aluminum Powder (Ci 77000), Blue 1 Lake (Ci 42090), Chromium Oxide Greens (Ci 77288), Ferric Ferrocyanide (Ci 77510), Ferric Ammonium Ferrocyanide (Ci 77510), Yellow 5 Lake (Ci 19140), Yellow 5 (Ci 19140), Chromium Hydroxide Green (Ci 77289).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.