Pre-Game is a light, buttery yellow with warm undertones and a matte finish. It had good color payoff, though it was not fully opaque, that applied evenly and blended out without any trouble. The texture was soft, a bit powdery, but it sat well on the skin and did not look dry. The color started to fade after seven hours of wear. MAC Real Fantasy (LE, $17.00) is lighter (95% similar). Buxom Mix & Mingle (P, $12.00) is lighter, warmer (95% similar). KVD Beauty Moulder (LE, ) is lighter (95% similar). Sephora Puppy Love (LE, ) is warmer (95% similar). LORAC Custard (LE, $19.00) is lighter, brighter (95% similar). Viseart Beurre (Warm Mattes #1) (P, ) is lighter (95% similar). Smashbox Preview (PiP, ) is lighter (90% similar). MAC Glamour Light (LE, $17.00) is lighter (90% similar). Huda Beauty Warm Browns #6 (PiP, ) is warmer (90% similar). Anastasia Buttery (LE, $12.00) is warmer (90% similar). BH Cosmetics Carli Bybel Deluxe Edition #11 (LE, ) is lighter, warmer (90% similar). Makeup Geek Mirage (DC, $6.00) is lighter (90% similar). Pretty Vulgar Lay (PiP, ) is lighter (90% similar). Makeup Atelier Red Ochre #2 (P, ) is lighter (90% similar). ColourPop Locked and Loaded (DC, $4.50) is darker, warmer (90% similar). Too Faced Vintage Lace (LE, $16.00) is warmer (90% similar). NABLA Cosmetics Canvas (PiP, $8.00) is brighter (90% similar). ColourPop One & Done (LE, $6.00) is warmer (90% similar). Sephora Whitewashed (DC, $10.00) is warmer (90% similar). Tom Ford Beauty Noir Fume #1 (PiP, ) is warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.