Urban Decay Neo is a moderately warm-toned, medium-dark purple with a satin finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Neo is a muted, medium-dark plummy-purple with subtle, warm undertones and fine pearl shimmer. It had sheer color payoff paired with a dustier texture (likely why it was so sheer). It was harder to build it up on bare skin--I was able to get to medium coverage--but it was more buildable to semi-opaque coverage over a primer. This shade started to fade on me after six and a half hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Talc, Alumina, Triethoxycaprylylsilane, Diisostearyl Malate, Dimethicone, Polyethylene, Octyldodecyl Stearoyl Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Calcium Sodium Borosilicate, Hexylene Glycol, Synthetic Fluorphlogopite, Hydrogenated Polyisobutene, Tetrasodium EDTA, Calcium Aluminum Borosilicate, Tin Oxide, Aqua / Water, Palmitic Acid, Benzoic Acid, Polyethylene Terephthalate, Polymethyl Methacrylate, Polybutylene Terephthalate, Polylactic Acid, Isobutylphenoxy Epoxy Resin. [+/- (All Shades May Contain/ Toutes les couleurs peuvent contenir) : CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77891 / Titanium Dioxide, CI 77007 / Ultramarines, CI 77742 / Manganese Violet, CI 16035 / Red 40 Lake, CI 19140 / Yellow 5 Lake, CI 77163 / Bismuth Oxychloride, CI 42090 / Blue 1 Lake, CI 75470 / Carmine, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77510 / Ferric Ferrocyanide, CI 77288 / Chromium Oxide Greens, CI 77000 / Aluminum Powder].
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.