Hold 'Em is a light copper with warmer, more golden sparkle. It had semi-opaque pigmentation that sheered out unless it was applied with a dampened brush. This was due to the drier, chunkier consistency that also had a fair amount of fallout when I worked with it. There was fading visible after seven hours of wear, but there was some fallout over time, too.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Mica, Oryza Sativa Extract / Rice Extract, Calcium Aluminum Borosilicate, Ci 77491 / Iron Oxides, Ci 77891 / Titanium Dioxide, Zinc Stearate, Talc, Ethylene/Acrylic Acid Copolymer, Silica, Calcium Sodium Borosilicate, Sodium Dehydroacetate, Phenoxyethanol, Tin Oxide, Sorbic Acid, Ci 77492 / Iron Oxides (D262212/1).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.