Golden is a bright, medium gold with strong, warm, more orange-leaning undertones and a sparkling, metallic finish. The pigmentation was opaque in one pass, while the texture was soft and smooth, but there was a bit of sparkle that resulted in light fallout during application. It lasted nicely for eight hours on me before showing signs of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Talc, Caprylic/Capric Triglyceride, Ethylene/Acrylic Acid Copolymer, Zinc Stearate, Alumina, Boron Nitride, Calcium Sodium Borosilicate, Silica, Synthetic Fluorphlogopite, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Calcium Aluminum Borosilicate, Tin Oxide. May Contain: Mica, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77891 / Titanium Dioxide, CI 77400 / Bronze Powder, CI 77742 / Manganese Violet, CI 75470 / Carmine, CI 19140 / Yellow 5 Lake, CI 77163 / Bismuth Oxychloride, CI 77510 / Ferric Ferrocyanide.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.