Urban Decay Dye is a slightly cool-toned, medium-dark purple with a pearl finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Dye is a deep purple with subtle, cool undertones and a pearly sheen. It was richly pigmented with a very dense, almost cream-like consistency that was thicker on the skin. As I blended it out, the texture was more like a mostly-dried cream eyeshadow than powder eyeshadow, so it took a bit more effort to diffuse the edges evenly, and it did not seem to diffuse as well over thinner matte eyeshadows (like Tajin). It started to create on me after eight and a half hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Dimethicone, Zinc Stearate, Talc, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Ethylene/Acrylic Acid Copolymer, PTFE. [+/- (All Shades May Contain /Toutes les couleurs peuvent contenir): Mica, CI 77891 / Titanium Dioxide, CI 75470 / Carmine, CI 77163 / Bismuth Oxychloride, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77510 / Ferric Ferrocyanide].
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.