Urban Decay Chains is a moderately warm-toned, dark green with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Urban Decay Chains Eyeshadow ($19.00 for 0.05 oz.) is described as a "moss green with patina shimmer." It's a deep, olive green with warm undertones and a pearly sheen. The texture was lightly dusty, so it sheered out a bit when blended and was slightly uneven when applied over bare skin (primer will fix this issue). It had opaque color payoff and lasted for seven and a half hours on me. LORAC Jade (PiP, $19.00) is lighter (95% similar). Makeup Geek Kryptonite (P, $12.00) is more shimmery (95% similar). Too Faced Holla for a Dolla (LE, $16.00) is more shimmery, lighter (95% similar). Urban Decay Stash (LE, $19.00) is cooler (95% similar). YSL Scandal #1 (LE, ) is less shimmery (95% similar). Anastasia Bronx (LE, $12.00) is lighter (95% similar). bareMinerals Eureka (LE, ) is less shimmery (95% similar). MAC Green Clean #3 (LE, ) is more shimmery (90% similar). LORAC Seaside (LE, $19.00) is less shimmery, darker (90% similar). Sephora Snakeskin Dress (02) (DC, $10.00) is more shimmery (90% similar). Hourglass Deep Olive (PiP, ) is warmer (90% similar). Make Up For Ever D320 Golden Khaki (DC, $21.00) is more shimmery, cooler (90% similar). MAC Jungle Green (LE, $21.00) is cooler (90% similar). Marc Jacobs Beauty The Free Spirit No. 8 (LE, ) is lighter (90% similar). Makeup Geek Take Two (P, $9.99) is more shimmery, lighter (90% similar). Stila La Douce (P, $24.00) is more shimmery, lighter (90% similar). Giorgio Armani Eclipse (03) (P, $36.00) is less shimmery (90% similar). Inglot #419 (P, $7.00) is more shimmery, lighter, cooler (85% similar). Chanel Jardins de Lumieres #1 (LE, ) is cooler (85% similar). Bad Habit Laurel (PiP, ) is lighter (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.