Blur (Naked Reloaded) is a medium, peachy beige with warm undertones and a matte finish. It had medium color payoff that was somewhat buildable, but it required an eyeshadow primer to get to full coverage. The texture was soft, powdery, and prone to sheering out on my skin, though it blended out easily along the edges for a very, very blown out look (if desired). It wore well for seven hours on me before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Talc, Caprylic/Capric Triglyceride, Zinc Stearate, PTFE, Polyethylene Terephthalate, Calcium Aluminum Borosilicate, Ethylene/Acrylic Acid Copolymer, Calcium Sodium Borosilicate, Sodium Dehydroacetate, Phenoxyethanol, Synthetic Fluorphlogopite, Silica, Sorbic Acid, Alumina, Polyurethane-33, Tin Oxide, Polybutylene Terephthalate, Polylactic Acid, Polymethyl Methacrylate, Acrylates Copolymer, Stearic Acid, Calcium Stearate, Magnesium Stearate. [+/- (May contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 77163 / Bismuth Oxychloride, CI 77400 / Bronze Powder, CI 75470 / Carmine, CI 77000 / Aluminum Powder, CI 42090 / Blue 1 Lake, CI 77400 / Copper Powder, CI 77510 / Ferric Ferrocyanide, CI 77288 / Chromium Oxide Greens, CI 77510 / Ferric Ammonium Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77289 / Chromium Hydroxide Green, CI 19140 / Yellow 5]. D181678/5
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.