Urban Decay Anonymous is a moderately warm-toned, light beige with a matte finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Anonymous is described as a "pale peachy cream matte." It's a light, creamy beige with subtle, warm undertones and a mostly matte finish. I actually thought this was smoother and more pigmented than the previous version of this shade that I have. It's so soft and silky that it does get a little dusty/powdery when working with it, and it may not work on all skin tones as a result. It wore well for almost eight hours for me. Too Faced Double Scoop (LE, $16.00)(100% similar). Tarte Super Mom (LE, )(100% similar). Sephora Linen (LE, ) is darker (95% similar). Hourglass Infinity #1 (PiP, ) is darker (95% similar). Tarte Sand (LE, ) is more shimmery (95% similar). Too Faced Rollin' in Dough (LE, $16.00) is lighter (95% similar). LORAC Black Tie Attire #4 (LE, $19.00) is more muted (95% similar). Urban Decay Righteous (LE, $19.00) is warmer (95% similar). Zoeva Bitter Start (PiP, ) is more muted (95% similar). LORAC Chantilly (PiP, $19.00) is cooler (95% similar). Tarte Eggnog (LE, ) is darker (95% similar). Huda Beauty Mauve #8 (PiP, ) is warmer (95% similar). Too Faced Ginger Cream (LE, $16.00) is cooler (95% similar). Dior Golden Reflections #4 (LE, ) is cooler (95% similar). MAC Brule (P, $17.00) is less shimmery (95% similar). Too Faced Rock Candy (LE, $16.00) is brighter (95% similar). ColourPop Full-Zip (PiP, $4.50) is less shimmery (95% similar). Givenchy Delicate #4 (PiP, ) is cooler (95% similar). Wet 'n' Wild Nude Awakening #5 (PiP, ) is cooler (95% similar). Tarte French Manicure (LE, ) is darker (95% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.