Glow is described as a "creamy vanilla with a matte finish." It's a brightened, light white-beige with subtle warm undertones and a matte finish. It appears darker and warmer in the pan, but it is much whiter applied and has more semi-opaque coverage. The texture is a little drier and more prone to applying unevenly, though it is blendable enough that you can smooth it out, but it skips a little initially. I think really fair skin tones may not notice any chalkiness, but for sure on my medium skin tone, it was really stark and chalky enough that I had to mix and blend in Cornelious quite a bit to make it work. It may potentially be a good base shade for brightening powder eyeshadows that need some help. It wore well for twelve hours without fading or creasing. Tarte Compassionate (LE) is brighter, powder. Givenchy Delicate #4 (P) is powder. Too Faced Coconut Crème (P, $16.00) is powder. Tarte Super Mom (LE) is cooler-toned, powder. Too Faced Turtle Dove (LE, $16.00) is lighter, powder. Anastasia Vanilla (P, $12.00) is powder. Make Up For Ever M500 Ivory (P, $21.00) is powder. Too Faced Meow (LE, $16.00) is powder. Too Faced Rockabilly (P, $16.00) is powder. Kat Von D Lifelike (P) is powder. Laura Mercier Buttercream (P, $23.00) is powder. Too Faced Egg Nog (LE, $16.00) is powder. Too Faced Cream Colored Ponies (LE, $16.00) is powder. Too Faced Snow Angel (LE, $16.00) is lighter, powder. Urban Decay Anonymous (LE, $18.00) is powder. MAC Vanilla (P, $16.00) is brighter, powder. Inglot #355 (P, $6.00) is powder. Bobbi Brown Bone (P, $22.00) is powder. See comparison swatches / compare dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Our famous long-wearing crème powder formula with a unique bouncy-like texture. It's super creamy, insanely pigmented, and has one swipe intensity with zero fallout. For Max Coverage - Use your fingertip and tap shadow directly onto the eyelid. A flat, firm synthetic brush will also work and is perfect for detailed application close to the lash line. To Blend - Use a fluffy synthetic brush with good movement, dip the tip into the shadow and apply with a "windshield wiper" movement throughout the crease of the eye for a soft and diffused look.