Urban Decay Wonderland is a very cool-toned, medium red with a matte finish. It is a permanent lip liner that retails for $20.00 and contains 0.04 oz.
Urban Decay x Gwen Stefani Wonderland 24/7 Glide-On Lip Pencil ($20.00 for 0.04 oz.) is described as a "dark pink-red." It's a medium-dark, fuchsia-red with strong, blue-toned pink undertones and a matte finish. It had semi-opaque color payoff that went on slightly unevenly as the texture was thinner and less creamy, so it drags a little and is harder to apply. It was incredibly drying and clingy on, which was disappointing as the 24/7 formula is my absolute favorite for lip pencils as it is one of the more comfortable ones to apply and wear (like one of the few that I typically find lightly drying or non-drying!). It was still mostly intact after six hours of wear. Bite Beauty #078 (P, $18.00) is warmer (95% similar). MAC Follow Your Heart (LE, $17.50) is warmer (95% similar). MAC Trust in Red (P, $19.50) is lighter (90% similar). ColourPop Hot Cakes (LE, $5.00) is lighter, cooler (90% similar). ColourPop Spinster Ladies (LE, $5.00) is more muted (85% similar). MAC Selenaville (LE, $17.50) is lighter (85% similar). Urban Decay 69 (P, $20.00) is lighter (85% similar). Tom Ford Beauty Secret Escort (Lip Shaper) (PiP, ) is more shimmery, lighter (80% similar). See comparison swatches / view dupes side-by-side.
A creamy, 24-hour wear lip pencil that lines and primes lips. Get primed and ready with Urban Decay’s 24/7 Glide-On Lip Pencil. This long-lasting, waterproof liner glides on smoothly to prime and define lips for long-lasting lip color and clean lines. It features a wide array of shades that coordinate with Vice Lipstick. Use 24/7 Lip Pencil to fill in your lips completely, prime them for lipstick or gloss, and lock onto color. It even prevents color from feathering out of bounds. The waterproof formula glides on smoothly, stays creamy, and defines your lips with gorgeous color, while never feeling dry or cakey. Formulated with moisturizing vitamin E, jojoba oil, and cottonseed oil, it nourishes lips every time you apply.