Urban Decay 24/7 Shadow Stick
Urban Decay Pop Off is a moderately warm-toned, light copper with a sparkle finish. It is a permanent eyeshadow that retails for $26.00 and contains 0.04 oz.
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Urban Decay Pop Off 24/7 Shadow Stick ($26.00 for 0.04 oz.) is light-medium peach with warmer undertones and flecks of pink and gold pearl throughout. It had sheer color coverage, which built up to semi-sheer coverage at best, but it never looked even no matter how I applied it--fingertips, brushes, directly. It did not build up evenly, as it seemed to push some of the product around and thickened in other areas.
The texture was lightweight, thin, and lightly creamy, so it was comfortable to use directly from the tube, though it dried down within 10 seconds and was lightly tacky and more inflexible, so it could not be fussed with further without lifting away big chunks of color. There was visible fading within five hours and creasing within the same period.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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With just one swipe, Urban Decay's retractable 24/7 Shadow Sticks give you creamy, supercharged color in three fadeproof finishes - matte, shimmer, metallic. This high-pigment vegan eyeshadow stick glides on smooth in shades ranging from eye brightening neutrals to bold, vibrant blues and greens. 24/7 Shadow Stick's caffeine-packed formula applies effortlessly, allowing time to blend then dries down waterproof for up to 24 hours. Create versatile looks for every mood with easy, blendable all over color or go for a more dramatic look using the built-in sharpener for thinner lines and more precise application. No tools needed!.
Isododecane, Synthetic Wax, Calcium Sodium Borosilicate, Ethylene/Propylene Copolymer, CI 77891 / Titanium Dioxide, Mica, Polymethylsilsesquioxane, Silica, Polybutene, Hydrogenated Polydicyclopentadiene, Sucrose Tetrastearate Triacetate, Coco-Caprylate/Caprate, Oryza Sativa Bran Cera / Rice Bran Wax, Synthetic Beeswax, Synthetic Fluorphlogopite, Hydrogenated Castor Oil, CI 77400 / Copper Powder, CI 77491 / Iron Oxides, Caffeine, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, CI 77499 / Iron Oxides, Tin Oxide, CI 77492 / Iron Oxides.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.