Urban Decay Hey-o is a slightly cool-toned, very light white with a matte finish. It is a permanent eyeshadow that retails for $26.00 and contains 0.04 oz.
Urban Decay Hey-o 24/7 Shadow Stick ($26.00 for 0.04 oz.) is a brighter, slightly cool-toned white with a matte finish. It had semi-sheer color payoff in a single stroke, which built up to medium coverage, but the layer of product was uneven and physically thicker/thinner in places, which made it hard to use as a base.
The texture was lightly emollient when initially applied, but it was very quick to dry down--felt like it was setting as soon as I tried to blend it out with a fingertip! so almost immediately!--which made it unforgiving and harder to fix all the unevenness from the get-go. I found this shade was particularly prone to emphasizing lid texture. It had creasing after seven hours of wear and fading after six and a half hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
With just one swipe, Urban Decay's retractable 24/7 Shadow Sticks give you creamy, supercharged color in three fadeproof finishes - matte, shimmer, metallic. This high-pigment vegan eyeshadow stick glides on smooth in shades ranging from eye brightening neutrals to bold, vibrant blues and greens. 24/7 Shadow Stick's caffeine-packed formula applies effortlessly, allowing time to blend then dries down waterproof for up to 24 hours. Create versatile looks for every mood with easy, blendable all over color or go for a more dramatic look using the built-in sharpener for thinner lines and more precise application. No tools needed!.
Isododecane, CI 77891 / Titanium Dioxide, Synthetic Wax, Mica, Ethylene/Propylene Copolymer, Polymethylsilsesquioxane, Silica, Polybutene, Hydrogenated Polydicyclopentadiene, Sucrose Tetrastearate Triacetate, Coco-Caprylate/Caprate, Oryza Sativa Bran Cera / Rice Bran Wax, Synthetic Beeswax, Hydrogenated Castor Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Caffeine.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.