UOMA Beauty Allure is a very warm-toned, dark purple with a sparkle finish. It is a permanent lipstick that retails for $26.00 and contains 0.12 oz.
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UOMA Beauty Allure Black Magic Metallic Lipstick ($26.00 for 0.12 oz.) is a medium-dark purple with warmer undertones and cooler violet sparkle and finer pearl. It had medium coverage that was buildable to semi-opaque coverage in two layers.
The texture was fairly smooth, though I could feel the sparkle slightly as it glided across my lips. The color applied evenly for the most part with good dispersion of the shimmer/sparkle, and I was surprised it didn't build up in my lip lines, but I noticed it seemed to clump up a bit on the inner area of my lips. It wore well for six hours, left a stain behind, and was lightly hydrating over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Leave them spell bound! Unleash the goddess within with the hypnotic, high octane, high impact, yet wearable UOMA Beauty Black Magic Metallic Shine Lipstick. Shimmering shades melt onto lips and these playful sticks act as iridescent veils that flash like loose glitter and give the lips a multi-dimensional shine. Amplify lips with a blast of explosive color and rave worthy shine. Infused with Brazil nut oil to moisturize and nourish lips with essential minerals and vitamins.
Polybutene, Caprylic/Capric Triglyceride, Polyethylene, Calcium Sodium Borosilicate, Mica, Synthetic Fluorphlogopite, Cera Microcristallina (Microcrystalline Wax), Dipentaerythrityl Hexahydroxystearate, Octyldodecanol, Disteardimonium Hectorite, Dicalcium Phosphate, Alcohol, Ethyl Vanillin, Tin Oxide, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Aqua (Water), Aluminum Calcium Sodium Silicate, Calcium Titanium Borosilicate, Calcium Aluminum Borosilicate, Alumina, Silica, BHT, Perfluorononyl Dimethicone/Methicone/Amodimethicone Crosspolymer. May Contain:CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77499 (Iron Oxides), CI 77492 (Iron Oxides), CI 75470 (Carmine), CI 42090 (Blue 1 Lake), CI 19140 (Yellow 5 Lake), CI 15985 (Yellow 6 Lake), CI 77742 (Manganese Violet), CI 77163 (Bismuth Oxychloride) CI 15850 (Red 6), CI 15850 (Red 7 Lake), CI 45380 (Red 22 Lake), CI 45410 (Red 28 Lake), CI 73360 (Red 30 Lake).