The Soft Matte finish is supposed to have a "veil of sheer" color with a "powdery, velvety finish." Most shades had sheer to medium coverage that was buildable to medium to semi-opaque coverage. The texture felt velvety, lightweight, and thin, though it didn't feel clingy, and glided easily across my lips. The major downside was that it wasn't the most flattering on, so sometimes the color didn't look as even as it could or it accentuated lip lines/caught on lip texture. The wear varied between three and five hours, while the formula felt lightly hydrating.
The average rating based on all reviewed shade(s) in this formula is shown below.