Tom Ford Beauty William is a very warm-toned, medium-dark gold with a frost finish. It is a limited edition lipstick that retails for $36.00 and contains 0.07 oz.
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William Lipstick ($32.00 for 0.07 oz.) is a muted, medium orange with lighter golden-copper shimmer and a light metallic sheen. The finish is more like a matte frost, as it doesn't have a lot of glossiness or shine, but there's a fair amount of shimmer. It had semi-opaque color payoff but applied evenly. It lasted for three hours on me, but it was drying over time, and I could feel a bit of the shimmer after two hours of wear. See comparison swatches / view dupes.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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This decadent wardrobe of rich lip color shades delivers maximum impact. Rare and exotic ingredients including soja seed extract, Brazilian murumuru butter and chamomilla flower oil create an ultra-creamy texture with an incredibly smooth application. Specially treated color pigments are blended to deliver pure color with just the right balance of luminosity. Showcased in a sleek limited edition clutched sized lipstick case, each lip transforming shade, from James to Henry and Stavros to Francesco, amplifies a woman's individuality while generating an insatiable desire to try more than one.