Tom Ford Beauty Velvet Violet (16) is a very cool-toned, medium berry with a matte finish. It is a permanent lipstick that retails for $55.00 and contains 0.1 oz.
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Tom Ford Velvet Violet (16) Lip Color Matte ($50.00 for 0.10 oz.) is a medium-dark, reddish berry with cool, fuchsia-pink undertones and a mostly matte finish. It had fairly opaque coverage that applied evenly and smoothly without emphasizing lip lines. The color was still going strong after eight hours of wear, but I found it to be slightly drying after about four hours of wear. MAC D for Danger (P, $16.00) is warmer. Marc Jacobs Beauty Boy Gorgeous (222) (P, $30.00) is warmer. MAC Acai (LE, $16.00) is darker. Tom Ford Beauty Cooper (LE, $32.00) is lighter, less matte. Tom Ford Beauty Plum Lush (05) (P, $50.00) is warmer, lighter. MAC Fashion Revival (LE, $16.00) is darker. NARS Fanny (P, $32.00) is lighter, more muted, glossier. Marc Jacobs Beauty Headliner (608) (P, $28.00) is brighter. Tom Ford Beauty Pure Pink (P, $50.00) is lighter, less matte. Tom Ford Beauty Violet Fatale (P, $50.00) is more shimmery. See comparison swatches / compare dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Tom Ford Lip Color Matte creates a powerfully sophisticated look of unadulterated color. Formulated with a luxurious, velvet matte finish, the Lip Color smoothes comfortably onto the lips in a spectrum of richly pigmented hues.