Tom Ford Beauty Gratuitous is a moderately cool-toned, medium-dark plum with a satin finish. It is a permanent blush that retails for $60.00 and contains 0.28 oz.
Tom Ford Gratuitous Cheek Color ($60.00 for 0.28 oz.) is a dark plum with cool undertones and a satin finish. It had semi-opaque, buildable color coverage with a finely-milled, thinner texture. I had some trouble blending out this shade on skin; it applied best if I powdered prior to applying, but it had a tendency to go on unevenly and was harder to diffuse and blend out over bare skin or over foundation. The finish became more satiny as I blended and worked the product onto the skin. On me, the color wore for almost ten hours.
Symmetrical, sculpted cheekbones are vital to creating the Tom Ford look. Formulated with spherical pearls and rich emollients, this cheek color glides onto your skin with the comfort of a cream, achieving outstanding luminosity and a velvety transparency.