Tom Ford Beauty Gratuitous is a moderately cool-toned, medium plum with a satin finish. It is a permanent blush that retails for $60.00 and contains 0.28 oz.
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Tom Ford Gratuitous Cheek Color ($60.00 for 0.28 oz.) is a dark plum with cool undertones and a satin finish. It had semi-opaque, buildable color coverage with a finely-milled, thinner texture. I had some trouble blending out this shade on skin; it applied best if I powdered prior to applying, but it had a tendency to go on unevenly and was harder to diffuse and blend out over bare skin or over foundation. The finish became more satiny as I blended and worked the product onto the skin. On me, the color wore for almost ten hours.
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Symmetrical, sculpted cheekbones are vital to creating the Tom Ford look. Formulated with spherical pearls and rich emollients, this cheek color glides onto your skin with the comfort of a cream, achieving outstanding luminosity and a velvety transparency.