The Ultra-Rich Lip Color formula is supposed to have "full-coverage" and "high-shine" that "moisturizers lips instantly." The majority of the range had semi-opaque coverage with a few being sheerer and some with more full coverage. The finish was more luminous--shiny but not glossy or heavy--which meant they had moderate slip, so they tended to wear around four hours on me. There were some of the deeper shades (like reds) that lasted longer and left subtle stains behind. I found the formula to be lightly to moderately hydrating over time. They are vanilla scented but have no discernible taste.
The average rating based on all reviewed shade(s) in this formula is shown below.