theBalm #40 is a moderately warm-toned, light-medium gold with a frost finish. It is a permanent eyeshadow that retails for $6.50 and contains 0.12 oz.
#40 is a brightened, yellow gold with a metallic finish. It had so-so pigmentation, as the texture was a little stiffer to work with. This shade managed to wear for seven and a half hours before it started to fade. theBalm D1 (LE, $16.00) is similar. Disney by Sephora Gus Gus (LE) is darker. NARS Goldfinger (P, $24.00) is lighter. Chanel Topkapi #4 (LE) is darker. bareMinerals Rising Star (LE) is similar. Inglot #403 (P, $6.00) is brighter. See comparison swatches.