theBalm #28 is a very warm-toned, medium-dark burgundy with a frost finish. It is a permanent eyeshadow that retails for $6.50 and contains 0.12 oz.
#28 is a muted, warm-toned burgundy with a metallic finish. It had decent pigmentation, but there was a dryness to the texture that didn't give it the most intense, smoothest finish. It wore well for seven and a half hours before it started to fade. Makeup Geek Burlesque (P, $5.99) is less metallic. Chanel Fatal (837) (LE, $36.00) is a cream product. Chanel Seduction #1 (LE) is warmer. Sleek MakeUP Sunset #7 (P, $9.99) is more metallic. theBalm Alice Copper (P, $16.00) is very similar but has more pigmentation and a better texture. MAC Cranberry (P, $15.00) is lighter. Le Metier de Beaute Crucible (LE, $30.00) is darker. Inglot #452 (P, $6.00) is warmer. See comparison swatches.