theBalm #27 is a very cool-toned, very dark plum with a matte finish. It is a permanent eyeshadow that retails for $6.50 and contains 0.12 oz.
#27 is a neutral-to-cool-toned, blackened purple with a satin-matte finish. It had so-so color payoff, but the texture was on the drier side, so the coverage wasn't even. When worn, the eyeshadow lasted for seven and a half hours on me. MAC Pinkluxe #5 (P) is darker, more shimmery. Disney by Sephora Wonder by Wonder (LE) is lighter. Lancome Zip Me Up (P, $19.00) is cooler-toned. Make Up For Ever #79 (P, $20.00) is very similar. See comparison swatches.