theBalm #17 is a slightly warm-toned, medium-dark blue with a frost finish. It is a permanent eyeshadow that retails for $6.50 and contains 0.12 oz.
#17 is a muted, medium-dark blue with a frosted finish. It had good color payoff, and the texture was soft, smooth, and blendable. The color wore well for just over eight hours before I saw some fading on the edges. Ulta Teal (P, $10.00) is brighter, lighter. L'Oreal Timeless Blue Spark (760) (P, $7.99) is brighter, lighter. bareMinerals Controversy (LE) is brighter. bareMinerals Vapor (P, $16.00) is lighter. See comparison swatches.