BFF

BFF is described as a "plum." It's a medium-dark, warm-toned plummy burgundy with a matte finish. It had good pigmentation with a soft, silky consistency. This shade was a little patchy to blend out on my eyelid without primer, but I think a primer would help it in that respect. The color lasted for seven and a half hours on me. Viseart Illicit (LE, ) is more shimmery, lighter, cooler (95% similar). Urban Decay Ashes (PiP, $19.00) is darker (95% similar). Too Faced Chocolate Donut (LE, $16.00) is darker (95% similar). Too Faced Bordeaux (PiP, $16.00) is warmer (95% similar). LORAC Burgundy (PiP, $19.00) is darker (90% similar). Pat McGrath Dark Paradise (LE, $25.00)(90% similar). Tarte Mancat (LE, ) is cooler (90% similar). Smashbox Save to Faves (PiP, ) is cooler (90% similar). Chanel Pourpre Profond (810) (P, $36.00) is more shimmery, darker (90% similar). ColourPop Strike It (LE, $4.50) is brighter (90% similar). Too Faced Double Tap (LE, $16.00) is darker, more muted (90% similar). ColourPop Details (PiP, $4.50) is lighter (90% similar). Dose of Colors Fired Up (PiP, ) is darker (90% similar). ColourPop Shade (LE, $4.50) is more shimmery, brighter (90% similar). MAC Everyone's Darling (PiP, $17.00) is warmer (95% similar). Clionadh Hibernate (P, $4.50) is cooler (90% similar). LORAC Eggplant (LE, $19.00) is darker, brighter, cooler (90% similar). Too Faced Risky Biz (PiP, $16.00) is more muted (90% similar). Makeup Geek Cherry Cola (DC, $6.00) is lighter (90% similar). LORAC Impress (LE, $19.00) is more muted (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.