Prim

Prim is a muted, rosy brown with warm undertones and a satin sheen. The texture on this shade was a little firmer, which made it harder to get color payoff out of it, so it was more semi-sheer to semi=opaque and needed two to three layers to be visible on my medium skin tone. This shade lasted for seven and a half hours on me. Tarte Impress (LE, $29.00) is darker (95% similar). CoverGirl Medium Rose (DC, $9.99) is more shimmery, cooler (95% similar). bareMinerals Golden Gate Matte (LE, $22.00) is less shimmery (95% similar). LORAC See Beyond (LE, $23.00) is more shimmery, darker (95% similar). ColourPop Desert Rose (LE, $12.00) is more shimmery, lighter (95% similar). bareMinerals Golden Gate (LE, $22.00) is warmer (95% similar). LORAC Wavelength (LE, ) is more shimmery, lighter (90% similar). Shiseido Twilight Hour (02) (P, $29.00) is darker, brighter, cooler (90% similar). MAC Cheeky Bugger (LE, $24.00) is less shimmery, darker (90% similar). Estee Lauder Lover's Blush (P, $34.00) is less shimmery, warmer (90% similar). Hourglass Euphoric Fusion (P, $38.00) is more shimmery, warmer (90% similar). NARS Blasphemy (LE, $30.00) is cooler (90% similar). MAC Sweet Enough (P, $29.00) is cooler (90% similar). Becca Wisteria (LE, $32.00) is less shimmery, darker (90% similar). NARS Loves Me Not (LE, $30.00) is lighter (90% similar). Smashbox Petunia (LE, ) is less shimmery (90% similar). Urban Decay Overexposed (-, ) is less shimmery, darker (90% similar). ColourPop I Need Space (DC, $12.00) is more shimmery, warmer (90% similar). Clinique Pink Honey Pop (P, $21.00) is lighter, cooler (90% similar). Makeup Geek Spell Bound (DC, $9.99) is more shimmery, lighter (95% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

• Brand Description