Side Eye is a light, pinky-mauve with strong, warm undertones and a matte finish. It was a shade that looked pinker at times, then slightly taupe, and then at other moments, maybe it was more mauve. It had good color coverage that was buildable to opaque coverage with less than half of a layer on top.
The texture was soft without being too powdery, though there was a bit of excess kicked up in the pan; thankfully, it didn't translate to fallout during application. It stayed on nicely for eight hours before showing signs of fading.