The formula is supposed to be a "lightweight, cream-to-powder blush" that is "pore-smoothing" with a "barely-there feel." The texture has a thicker, more clay-like feel to it, where there's creaminess to it, but there was also a drier, more velvety/powdery feel present as well. It was a tricky formula to work with, as it was dry and prone to crumbling/flaking off my skin when I tried to use it with my fingertips (which is what the brand says to use with the product). I had the best luck working with a stippling brush, but the drier texture made it more difficult to pick up product with a brush. I did not like how they applied on my skin; they were uneven and sometimes caught on any dryness or flakiness.
They seemed semi-opaque to opaque in coverage initially, but I struggled to get that to translate on my cheeks as the product didn't build up well with a brush. If I applied with fingertips, though, the application was uneven, product seemed to sink into my pores, and looked nightmarish. They pick up and move foundation a lot, and when applied on top of powder, the product goes on unevenly and tends to clump up. The only good thing about this formula was it lasted six to seven hours on average for me.
The average rating based on all reviewed shade(s) in this formula is shown below.
A lightweight, cream-to-powder blush with a velvety-smooth finish. Apply Smith & Cult's Flash Flush Cream Blush to cheeks and watch the pore-smoothing formula transform your skin with a barely-there feel. Blend away for a long-lasting, crush-worthy look.