Fig

Fig is a medium-dark, slightly muted, plum with subtle, warm undertones and ultra-fine pearl paired with a glossy finish. It had nearly opaque pigmentation that applied with smooth, even coverage. The consistency was moderately emollient and had a glossier finish as a result, so it had some slip and slide when worn. I did not personally experience feathering or bleeding, though. This shade wore well for five hours on me and was hydrating over time. Tom Ford Beauty Jack (2016) (P, $36.00) is warmer (95% similar). Bite Beauty Radicchio (P, $28.00) is less shimmery, less glossy (95% similar). ColourPop Berry Me in Lipsticks (LE, $10.00) is less shimmery, lighter (95% similar). Wet 'n' Wild Dark Wine (P, $0.99) is darker, warmer (90% similar). Dior Diorlunar (987) (P, $37.00) is lighter, warmer (90% similar). YSL Dazzling Carmin (95) (LE, $38.00) is less shimmery, lighter (90% similar). Smashbox Crush It (P, $24.00) is brighter, glossier (90% similar). Bobbi Brown Razzberry (P, $37.00) is lighter, less glossy (90% similar). Revlon Black Cherry (012) (P, $9.99) is more shimmery, lighter, less pigmented (90% similar). Pat McGrath Executive Realness (P, $38.00) is lighter, brighter, less glossy (85% similar). ColourPop Heavy Petal (LE, $7.00) is less shimmery, lighter, cooler (90% similar). NARS Isabella (LE, $34.00) is less shimmery, darker (90% similar). Bite Beauty Infuse (DC, $24.00) is darker, warmer (90% similar). MAC Heavy Petting (LE, $19.00) is lighter (90% similar). bareMinerals Queen (PiP, $20.00) is lighter (90% similar). Hourglass If I Could (P, $34.00) is cooler (85% similar). Lisa Eldridge Velvet Myth (LE, $36.00) is less shimmery, more muted, warmer (85% similar). Obsessive Compulsive Cosmetics Shoegazer (DC, $17.00) is warmer (85% similar). Bite Beauty Chicago (LE, $26.00) is less shimmery, warmer (85% similar). Laura Mercier Merlot (P, $26.00) is warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

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