Smashbox Baller is a very cool-toned, very dark teal with a matte finish. It is a permanent eyeliner that retails for $18.00 and contains 0.04 oz.
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Smashbox Baller Always On Gel Liner ($18.00 for 0.04 oz.) is a deep, blue-teal with cool undertones and a satin finish. It had semi-opaque pigmentation, which was buildable to mostly opaque coverage that was somewhat even. I expected this shade to apply better than it did, and to help the color even out, I used a synthetic smudger brush to smudge and blend out the edges a bit. It was comfortable to apply and never tugged, even on the waterline. It wore well for eleven hours well on my lower lash line and nine hours on my lower waterline; after sixteen hours, there was still visible liner on my lower lash line but seemed like 40% had worn away (give or take!).
The Always On Gel Liner formula is supposed to have "super-saturated color" that wears for "over 24 hours" (because 24 hours aren't enough!). I have four shades, and while they are long-wearing, they definitely look thinner and a little faded after ten hours of wear (and even thinner after sixteen hours of wear). They have a really creamy, almost slippery, consistency initially but dry down and remain resistant to transferring and smudging during the day. I found them harder to sharpen because the pencil was so creamy that sometimes it clogged up my sharpener.
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Pros in Smashbox's L.A. photo studio were speechless when they saw how effortlessly this super-saturated, long-lasting gel pencil glides on. It stays blendable for a few seconds so you have playtime to create limitless looks.