Sephora + Pantone Universe Ash is a moderately cool-toned, light gray with a matte finish. It is a limited edition eyeshadow.
Ash is a light-medium, purpled gray with cool undertones and a matte finish. The texture was on the thin, powdery side, which made this hard to apply without a good primer underneath, as it would go on unevenly and accentuate the texture of the skin. It wore for five and a half hours. LORAC Mist (LE, $19.00) is darker (95% similar). LORAC Valet (LE, $19.00) is darker (95% similar). Natasha Denona Stone (LE, ) is lighter, warmer (90% similar). Makeup Geek Sand Dollar (DC, $6.00) is lighter (90% similar). KVD Beauty Black Milk (DC, ) is lighter (90% similar). LORAC Lost at Sea (LE, $19.00) is more shimmery, darker (90% similar). MAC Grey Stroke (LE, $17.00) is more shimmery, darker, warmer (85% similar). ColourPop Stone Face (DC, $4.50) is lighter, brighter (85% similar). NARS Namibia (DC, $25.00) is darker (80% similar). Viseart Grande Pro (Vol. 1) #22 (LE, ) is more shimmery, darker (80% similar). Sydney Grace Success (P, $5.00) is darker, cooler (80% similar). Marc Jacobs Beauty Smoke (LE, $29.00) is darker (80% similar). See comparison swatches / view dupes side-by-side.